Our Brand Journey
Discover the milestones that shaped our story
Day 1
“Tabahi” Tee Drops
We started with nothing but an idea and one loud typography tee that said it all: TABAHI.
That day? No studio. No team. Just pure instinct.
Aug 2021
Supima Collection — Before Anyone Noticed
We dropped the premium before people even knew what Supima was.
2018
Our First Factory
Not fancy. Not massive. Just one room— 3000 sq. ft., 25 people, and one big dream.
Aug 2023
Free Spirit Took Flight
A way to express yourself. A reminder to live free.
4,614 Free Spirit tshirts — each one worn with pride
Free Spirit isn’t just ours anymore. It’s yours.
Sep 2023
Overlays at Times Square
It wasn’t a campaign. It wasn’t planned.
It was you.
Your love, your stories — lighting up Times Square.
That moment wasn’t about us. It was about everyone who made it real.
Oct 2023
New Factory. Same Hustle.
From one small room to three full floors.
From 3,000 to 12,000 sq. ft.
From 25 hands chasing a dream to 80+ driving a vision.
We didn’t just grow in space, we grew in spirit — with your belief, our hustle, and a vision that never stopped building.
Nov 2023
50 feet of pure madness.
Not made to wear — made to make history.
A drop that turned heads, stopped scrolls, and rewrote the rules.
Oct 2024
Ember Steel — Runway to Real Life
We booked 13 models, planned 40 changes, and pulled through late nights with barely any sleep.
The lights failed, rain slowed us down — everything that could go wrong, did.
But our 45+ member crew didn’t quit.
Because when passion walks the runway, it sets the stage on fire.
May 2025
Glory Tee — The Bestseller
Made to stand out.
From your closets to your reels, Glory became more than a favorite.
3,000 Tshirts sold. One design that sparked a whole vibe.
July 2025
1 Lakh Customers Strong
From that very first order to 1,00,000+ — it’s never just been about numbers.
Every drop, every piece, every moment — made with you, for you.